QuotesPeople don't buy from people they like. They buy from people they trust. The sole purpose of advertising is to sell, and it should be measured solely by the results it produces.
"Cashvertising" is a book by Drew Eric Whitman, first published in 2008. The book is a guide to copywriting and advertising, aimed at helping marketers create effective ads that sell.
The book offers practical tips and techniques for crafting headlines, body copy, and calls to action that grab attention and persuade readers to take action. Whitman draws on psychological principles and case studies to illustrate how to appeal to people's desires and emotions in advertising.
The book covers a range of topics, from the power of words and images to the use of testimonials and guarantees. It also includes chapters on creating effective direct mail, email marketing, and online ads.
"Cashvertising" has received positive reviews from readers and marketers alike, with many praising its actionable advice and easy-to-read style. The book is a useful resource for anyone interested in improving their advertising and copywriting skills.
People don't buy from people they like. They buy from people they trust.
The sole purpose of advertising is to sell, and it should be measured solely by the results it produces.Download Cashvertising from below or purchase a copy from Amazon.
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